You may remember on Monday we ran the news that the Alam Perkasa Consortium (APC) was apparently one of the bidders for the New National Car Project (NNCP), with its planned carmaker, the Malaysian International Motor Company (Mimco), expected to build a mid-sized electric SUV called the Alif. Well, the original source of the story, The Edge, published APC’s sketches of the car on its online version of its article today, giving us a proper glimpse of what it will look like.
Reportedly penned by legendary designer Giorgetto Giugiaro and his son, Fabrizio (who are said to be part of the consortium), the Alif would be a handsome, if rather conventional take on an electric crossover. Looking pretty compact despite the “mid-size” billing, it features a closed-off trapezoidal “grille” with built-in accent lighting, flanked by slim headlights and paired with a front skid plate and a distinct lack of air intakes.
Along the side, you’ll find prominent front and rear haunches and chunky body mouldings, while the rear gets full-width tail lights. Large alloy wheels in a two-tone turbine design complete the design, and we also get a look at the logo – a blue roundel with a stylised head of a bird, finished in gold.
There are big plans for this car, which is set to debut at the Geneva Motor Show in March before going on sale in 2022. The consortium plans to sell 60,000 units of the Alif per year, with about 80% being exported to places like Europe and the United States. Against an initial private investment of RM5 billion, APC aims to rake in an annual turnover of RM14 billion.